Company Name

From a marketing standpoint your company name is not a good choice. And Im not saying that to upset anyone. Sorry if I did. Company names need to decode quickly and be remember easily when a person engages in your brand. I should immediately remember what you do and what you stand for when I see your logo or name. The only reason I bring this up is because I can never remember how to spell your name and many high tech smart firms like your often do not understand marketing principles. Hope it helps.

Hello @edferrigan,

Thank you for taking the time to share your thoughts with us. We appreciate your feedback, and it’s valuable to hear different perspectives. The reason behind our company name change from Visitor Analytics to TWIPLA (The Website Intelligence Platform) was driven by our desire to better reflect the comprehensive range of functionalities we offer in website analysis. We’ll continue to consider input like yours as we strive to enhance our brand presence. Thanks again for your insights!