Course 1: TWIPLA Features

TWIPLA Features Course

Unlock the full potential of TWIPLA, with our comprehensive course designed to delve into every facet of the platform. Whether you’re a beginner seeking to understand the basics or an experienced user aiming to maximize your analytical capabilities, this course has something for everyone.

Table of Contents

1. Privacy Center
2. Main Dashboards
3. Traffic structure
4. Visitors
5. Pages
6. Competition
7. Devices
8. UTM Campaigns
9. Event Tracking
10. Session Recordings
11. Page Heatmaps
12. Conversion Funnel
13. Polls
14. Surveys

1. Privacy Center

Check out our Privacy Center tutorial—it’s your go-to for easily managing data capture in our analytics solution. With the default Maximum Privacy Mode, you get global compliance, a sleek website design (bye-bye, cookie banners!), and up to five times more data for killer insights. Customize with Light Privacy, Medium Privacy, or GDPR Privacy. Find legal docs for data privacy compliance on the fly. Easy peasy!

2. Main Dashboards

Explore the heart of our platform in this tutorial, where we delve into customizable dashboards with various layouts. Learn to navigate, reload pages, and analyze website statistics effortlessly. Discover the power of filtering data, exporting in specific formats, and creating personalized dashboards for a tailored analytics experience.

3. Traffic structure

Dive into the insightful Traffic Structure feature, dissecting your website’s diverse channels – Direct, email, paid ads, organic search, social media, and referrals. Uncover key metrics to tailor content and focus resources on the most impactful digital channels. Explore the Total Website’s Traffic, Historic Development of Tracked Sessions, and Average Pages Visited Per Session, gaining nuanced insights for strategic marketing decisions.

4. Visitors

Explore your website’s visitor data with our latest tutorial! Learn to navigate the Visitors feature, from the Latest Visitors Map and Traffic Charts to Countries/Cities insights. Enhance your understanding of visitor locations, traffic distribution over time, and valuable statistics on companies contributing to your site’s traffic. Optimize your content, marketing, and partnerships based on informed decisions from this comprehensive tutorial.

5. Pages

Learn to analyse webpage performance effortlessly and identify top-performing URLs. Delve into key metrics like visit numbers and conversion rates, allowing you to optimize content and design decisions. With insights from the Pages module, boost traffic and conversions for your site.

6. Competition

Dive into the essential tools for competition analysis. Learn to update your business sector and geolocation for accurate comparisons, set precise time periods using the date selector, and focus on strategic dates for effective evaluation. Uncover valuable insights in the Channel Overview Visits section, comparing visitor types, browsers, operating systems, screen resolutions, and devices to optimize your website’s user experience.

7. Devices

Learn to interpret user-friendly charts displaying operating system usage, browser preferences, and screen resolutions. Optimize your website design, enhance user experience, and tailor content based on comprehensive metrics. Tune in for a hands-on exploration of these features and empower your decision-making for improved website performance on multiple devices.

8. UTM Campaigns

Unlock the potential of your marketing efforts with UTM Campaigns! Learn to effortlessly create custom UTM links, track performance metrics, and gain valuable insights using TWIPLA. From campaign overview to detailed visitor analytics, explore charts displaying top-performing campaigns, referral sources, and more. Dive into this module to optimize your campaigns and make data-driven decisions for superior results.

9. Event Tracking

In this episode, learn to create custom event tags for tracking specific website activities. Utilize auto-tracking to effortlessly monitor default elements without additional code. Explore a live tracking mode, review auto-tracked events in a comprehensive table, and visualize the data through an intuitive line diagram. The Event Tag Generator empowers you to easily create and integrate new event tags, while Event Tracking Settings offer flexibility in choosing which events to track, whether manual or auto-tracked defaults.

10. Session Recordings

Unlock the secrets of user behavior with our session recording tool! Easily identify and resolve frustrations, navigation issues, and other UX problems. Control, filter, and annotate videos for targeted insights. Customize your recording settings and utilize the intuitive interface to streamline your analysis. Uncover the full potential of your website’s user experience in just a few clicks!

11. Heatmaps

Welcome to our heatmap tutorial! Learn to create, name, and analyse pages effortlessly. Customize with up to 8000 views, activate filters, and explore user engagement insights. Optimize for desktops, tablets, and smartphones. Download heatmaps and dive into comprehensive data.

12. Conversion Funnel

Unlock the potential of your website with Conversion Funnels! Easily analyse and optimize user journeys for higher ROI. Simplify the process by defining funnel levels, setting limits, and benchmarking conversion rates. Dive into intuitive visualizations, compare performance, and access session recordings to uncover insights and enhance user experience effortlessly.

13. Polls

Explore the world of interactive polls with our tutorial on customizing and setting up in-page polls for your website. Learn how to tailor questions, choose response styles, and seamlessly integrate polls into your site’s design. Easily control where polls appear and enhance engagement by adjusting color schemes, adding logos, and optimizing placement. Analyze comprehensive performance analytics, including question completions and participant details, to gain valuable insights and refine your poll strategy.

14. Surveys

Easily build and customize surveys that reflect your brand, then share them seamlessly via dedicated URLs in emails, social media, or campaigns. Analyze results with our robust analytics engine, and enjoy the flexibility to pause, edit, or reuse surveys effortlessly. Increase trust and accuracy by creating a professional survey environment with customizable visuals, colors, and language options.

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