Emerging Technologies - Shaping the Future of Digital Marketing Analytics

With the rapid advancements and increasing alternatives in the market, it’s crucial to stay ahead and make informed decisions about your analytics strategy.

1. Digital Analytics Status Quo

Get an overview of the current state of digital analytics and understand the trends shaping the industry.

2. Is the Market Ready to Move Beyond Google Analytics?

Explore whether the market is ready to consider alternatives to Google Analytics and what this means for your business.

3. Example of Campaign Tracking

Learn through real-world examples how effective campaign tracking can transform your marketing efforts and boost ROI.

4. Google Analytics Drawbacks and Concerns

Gain insights into the common limitations and concerns associated with using Google Analytics, and understand their impact on your data analysis.

5. TWIPLA vs Google Analytics

Compare TWIPLA and Google Analytics to see how these platforms stack up against each other in terms of features, usability, and performance.

6. (Bonus) Avoid Losing Historical GA Data

Discover strategies to safeguard your historical Google Analytics data and ensure seamless data continuity.

7. Q&A

Have your questions answered by our experts in a live Q&A session.